In Digital Marketing
Introduction to email marketing drip campaigns: we will share some examples of successful drip campaigns, and highlight some of the best tools available for creating your own drip campaigns.
Management
If you're in marketing, you've probably heard of drip campaigns. But what are they, exactly? Drip campaigns, also known as automated email campaigns, are a series of marketing emails that are sent out automatically on a predetermined schedule. They're a great way to stay in touch with your audience, nurture leads, and ultimately drive sales.
What Are Drip Campaigns?
As mentioned, drip campaigns are automated email campaigns that are sent out on a predetermined schedule. The emails are usually triggered by a specific action, such as signing up for a newsletter, downloading a whitepaper, or making a purchase. Once triggered, the emails are sent out in a sequence, with each email building on the previous one. The goal of a drip campaign is to move a prospect or customer through the sales funnel, from awareness to consideration to purchase.
Drip campaigns are different from traditional email campaigns in that they're automated and sent out on a schedule. This means that once you've created a drip campaign, you can set it and forget it. You don't have to manually send out each email in the sequence; the campaign will take care of that for you.
Drip Campaign Examples
There are many different types of drip campaigns you can create, depending on your business and goals. Here are a few examples to give you some inspiration:
Welcome Drip Campaign
A welcome drip campaign is sent out to new subscribers or customers, welcoming them to your brand and introducing them to your products or services. This is a great way to start building a relationship with your audience and setting the stage for future sales.
Lead Nurturing Drip Campaign
A lead nurturing drip campaign is designed to educate your audience and move them through the sales funnel. This type of campaign might include educational content, case studies, customer success stories, and product demos.
Abandoned Cart Drip Campaign
An abandoned cart drip campaign is triggered when someone adds items to their cart but doesn't complete the purchase. The campaign sends a series of emails designed to remind the customer of the items in their cart and encourage them to complete the purchase.
Re-Engagement Drip Campaign
A re-engagement drip campaign is designed to win back customers who haven't interacted with your brand in a while. This type of campaign might include special offers, discounts, or other incentives to encourage the customer to come back.
Drip Campaign: Targets
| Drip Campaign Type | Recommended Email Frequency | Estimated Open Rate | Conversion Rate | Average Time to Conversion |
|---|---|---|---|---|
| Welcome Drip Campaign | Every day for 5 days | 50% - 60% | 25% - 30% | 5 - 10 days |
| Lead Nurture Drip Campaign | Every week for 4 weeks | 30% - 40% | 10% - 15% | 4 - 6 weeks |
| Re-engagement Drip Campaign | Every 3 - 6 months | 15% - 20% | 5% - 10% | 6 - 12 months |
| Promotional Drip Campaign | Every 2 - 4 weeks | 20% - 30% | 10% - 15% | 2 - 4 weeks |
| Abandoned Cart Drip Campaign | Immediately, after 1 day, after 3 days | 40% - 50% | 20% - 25% | 1 - 3 days |
Tools for Creating Drip Campaigns
There are many tools available for creating drip campaigns, ranging from basic email marketing platforms to more advanced marketing automation software. Here are a few of the most popular tools:
kvCORE
kvCORE is a comprehensive platform for real estate professionals that includes a powerful CRM, lead generation tools, and a robust email marketing system. The platform includes pre-built drip campaigns for real estate agents, as well as the ability to create custom campaigns.
LionDesk
Liondesk is another popular CRM that offers drip campaigns. The platform has a user-friendly interface and allows you to create and automate your drip campaigns in just a few clicks.
Liondesk offers several pre-built drip campaigns for different industries, including real estate, mortgage, and insurance. You can also create your own custom drip campaigns using their drag-and-drop campaign builder. One great feature of Liondesk's drip campaigns is the ability to add video messages to your emails. This can help you stand out from the competition and connect with your leads on a more personal level.
ActiveCampaign
ActiveCampaign is a marketing automation platform that includes email marketing, CRM, and sales automation tools. The platform includes a drag-and-drop visual campaign builder, making it easy to create complex drip campaigns.
HubSpot
HubSpot is an all-in-one marketing, sales, and service platform that includes a powerful email marketing system. The platform includes pre-built drip campaigns for various industries, as well as the ability to create custom campaigns.
Mortgage Drip Campaigns
Mortgage drip campaigns are a great way to nurture leads and keep them engaged throughout the home buying process. These campaigns typically consist of a series of emails that provide valuable information about the mortgage process, tips for getting approved, and updates on current interest rates.
A good mortgage drip campaign will help you build trust with your leads and position yourself as an expert in your field. It should also be personalized and tailored to each individual lead's needs and interests.
Here are a few examples of mortgage drip campaigns:
-
The Pre-Approval Drip Campaign: This campaign is designed to educate leads on the importance of getting pre-approved for a mortgage before they start house hunting. It typically includes emails about the pre-approval process, the benefits of pre-approval, and tips for improving their credit score.
-
The Home Buying Process Drip Campaign: This campaign provides leads with a step-by-step guide to the home buying process. It typically includes emails about finding the right real estate agent, selecting the right home, and navigating the closing process.
-
The Refinance Drip Campaign: This campaign is designed for leads who are interested in refinancing their current mortgage. It typically includes emails about the benefits of refinancing, how to get started, and tips for finding the best refinance rates.
Recruiting Drip Campaigns
Recruiting drip campaigns are a great way to attract top talent and build a pipeline of qualified candidates. These campaigns typically consist of a series of emails that provide information about your company culture, job opportunities, and the application process.
A good recruiting drip campaign will help you build relationships with candidates and keep them engaged throughout the hiring process. It should also be personalized and tailored to each individual candidate's needs and interests.
Here are a few examples of recruiting drip campaigns:
-
The Company Culture Drip Campaign: This campaign is designed to give candidates a glimpse into your company culture and values. It typically includes emails about your mission statement, employee testimonials, and photos of company events.
-
The Job Opportunities Drip Campaign: This campaign provides candidates with information about current job openings and the application process. It typically includes emails about job descriptions, company benefits, and instructions for submitting a resume.
-
The Interview Preparation Drip Campaign: This campaign is designed to help candidates prepare for their interview. It typically includes emails about the interview process, tips for answering common interview questions, and what to expect during the interview.
Conclusion
Drip campaigns are an effective way to nurture leads, build relationships with customers, and attract top talent. Whether you're in real estate, mortgage, or recruiting, there are many different types of drip campaigns you can use to achieve your goals.
By using a CRM like kvCORE or Liondesk, you can easily create and automate your drip campaigns, saving you time and helping you stay organized. So why not give it a try and see how drip campaigns can benefit your business?